--- title: IT MSP & SP Marketing Blog description: B2B tech marketing insights, examples, how-to's, and templates for IT MSPs, SPS, and VARs. --- [![Presh (LightBlue)](https://info.presh.ai/hubfs/Presh%20(LightBlue).png)](https://www.preshmarketingsolutions.com) × - Solutions - [Creative](https://info.presh.ai/creative-branding) - [Digital Marketing](https://info.presh.ai/digital-marketing) - [MarTech](https://info.presh.ai/martech) - [Web Design](https://info.presh.ai/website-design) - Resources - [Blog](https://info.presh.ai/blog) - [Downloads](https://info.presh.ai/downloads) - [Website Grader](https://info.presh.ai/b2b-website-analysis) - Company - [About](https://info.presh.ai/about-us) - [Careers](https://info.presh.ai/careers) - [Contact](https://info.presh.ai/contact-us) [SIGN IN](https://info.presh.ai/contact-us) # IT MSP & SP Marketing Blog - [ALL](https://info.presh.ai/blog/all) - [IT Channel](https://info.presh.ai/blog/topic/it-channel) - [Strategy](https://info.presh.ai/blog/topic/strategy) - [Social Media](https://info.presh.ai/blog/topic/social-media) - [Content Marketing](https://info.presh.ai/blog/topic/content-marketing) - [Inbound Marketing](https://info.presh.ai/blog/topic/inbound-marketing) - [SEO](https://info.presh.ai/blog/topic/seo) - [Branding](https://info.presh.ai/blog/topic/branding) - [Marketing Ops](https://info.presh.ai/blog/topic/marketing-ops) - [Channel Marketing](https://info.presh.ai/blog/topic/channel-marketing) - [Day in the Life](https://info.presh.ai/blog/topic/day-in-the-life) - [Hubspot](https://info.presh.ai/blog/topic/hubspot) - [Account Based Marketing](https://info.presh.ai/blog/topic/account-based-marketing) - [Analytics](https://info.presh.ai/blog/topic/analytics) - [Paid Traffic](https://info.presh.ai/blog/topic/paid-traffic) - [Web](https://info.presh.ai/blog/topic/web) - [CRM](https://info.presh.ai/blog/topic/crm) - [Email](https://info.presh.ai/blog/topic/email) - [AI](https://info.presh.ai/blog/topic/ai) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. Account Based Marketing ### [Mastering ABM in HubSpot: A Blueprint for IT Solution Providers](https://info.presh.ai/blog/mastering-abm-in-hubspot-a-blueprint-for-it-solution-providers) Discover how IT solution providers can set up and leverage Account-Based Marketing (ABM) in HubSpot Marketing Hub to enhance outbound prospecting... Chris McGovern Feb 7, 2024 Hubspot ### [Tracking Sales Activity ROI in HubSpot Sales Hub](https://info.presh.ai/blog/tracking-hubspot-sales-activity) Learn how to effectively track sales activity ROI with HubSpot Sales Hub Enterprise. Gain insights to optimize your strategies and drive sales... Chris McGovern Aug 11, 2023 Strategy ### [Marketing and Sales Process Mapping in Hubspot CRM](https://info.presh.ai/blog/sales-qualification-mapping) Discover the power of marketing and sales qualification system process mapping in driving efficiency and success. Learn how platforms like Hubspot... Chris McGovern Aug 10, 2023 Content Marketing ### [How AI, Journalism & Content Marketing Are Converging](https://info.presh.ai/blog/ai-journalism-copywriting) Learn how to use AI and journalistic elements in your content marketing efforts to create more authentic, engaging, and trustworthy messages. Grady Li May 1, 2023 Content Marketing ### [How Organic Inbound Marketing Can Benefit Your IT Services Company](https://info.presh.ai/blog/organic-inbound-marketing-for-it-services-companies) Organic inbound marketing is the lead-generating strategy that delivers long-term value to IT service providers. Learn how to get started > Grady Li Apr 28, 2023 SEO ### [A Beginner’s Guide to SEO for IT Service Providers](https://info.presh.ai/blog/seo-for-msps) Without a strategic marketing campaign, MSPs struggle to generate quality leads. See how an SEO plan can help. Grady Li Apr 27, 2023 SEO ### [How to Use SEMRush for SEO Topic Research](https://info.presh.ai/blog/semrush-seo-topic-research) Learn how to overcome writer's block and generate high-quality content with the help of SEMRush's research and analysis tools. Mikayla Lewis Jan 10, 2023 Web ### [Hubspot CMS vs Wordpress: Site Security](https://info.presh.ai/blog/hubspot-cms-vs-wordpress-site-security) HubSpot CMS is a popular content management system that is used by many IT MSPs. A key benefit of using HubSpot CMS over WordPress is improved... Chris McGovern Dec 8, 2022 Marketing Ops ### [ChatGPT for Digital Marketing - How AI May Revolutionize the Industry](https://info.presh.ai/blog/chatgpt-digital-marketing/) ChatGPT revolutionized digital marketing overnight - check out how conversational-based AI has changed the game for marketers in every industry. Chris McGovern Dec 7, 2022 Content Marketing ### [5 Tools to help B2B Content Marketers Create Quality Content](https://info.presh.ai/blog/b2b-marketing-tool) There’s a lot to consider when it comes to finding the best B2B content marketing tools for your company - here are the top five we recommend. Mikayla Lewis Nov 28, 2022 SEO ### [Apple’s New Search Engine Rumored to Launch in 2023](https://info.presh.ai/blog/apple-search-engine-rumor) Soon, Apple will part ways with Google and refocus on its own search engine, losing billions of dollars in yearly profits from Google. Mikayla Lewis Sep 1, 2022 Strategy ### [The 5 Marketing & Sales Alignment Issues Orgs Must Address in 2022](https://info.presh.ai/blog/marketing-sales-alignment-issues-must-address-2022) The tools have changed, but the marketing and sales alignment still remains in a modern workplace. Here are the top 5 issues that leaders must... Chris McGovern Jun 16, 2022 Inbound Marketing ### [Soft Sell vs. Hard Sell in Copywriting](https://info.presh.ai/blog/soft-sell-vs-hard-sell) In marketing, there are two ways to sell a product or service. This blog will teach you how to identify and deploy the appropriate strategy. Mallory McGourley Mar 3, 2022 Account Based Marketing ### [Five Steps for Multitasking in a Marketing Campaign](https://info.presh.ai/blog/five-steps-for-multitasking-campaigns) I mastered the art of juggling many tasks at once and could call myself a professional multitasker all thanks to a few tricks. Sydney Delahey Mar 3, 2022 Account Based Marketing ### [The 4 E's of Successful Marketing](https://info.presh.ai/blog/4-es-of-successful-marketing) The best way to ensure your digital marketing is keeping up with your competitors is by using the 4 Es of successful marketing. Haley Roussell Feb 28, 2022 Web ### [Tacky or Trendy: Web Design in 2022](https://info.presh.ai/blog/web-design-in-2022) The world of design is ever changing. Learn what's in and what's out in the new year. Kat Gonzalez Feb 25, 2022 Marketing Ops ### [Tips and Tricks: What to Do Before You Execute](https://info.presh.ai/blog/how-to-align-before-executing) In this blog, I’ll use my position as an example of how I align before executing. Sydney Delahey Feb 23, 2022 Branding ### [YES or NO: What to Do When Marketing Your Brand](https://info.presh.ai/blog/what-to-do-when-marketing-your-brand) In this blog, we’ve collected common errors and best practices advertisers should keep in mind when practicing brand marketing. Presh Marketing Feb 22, 2022 Branding ### [The Six Elements of an Effective Brand](https://info.presh.ai/blog/the-six-elements-of-an-effective-brand) In this blog, we break down the six critical elements of a brand: typography, color, brand voice, customer experience, consistency, and repetition. Presh Marketing Feb 15, 2022 Social Media ### [Should SMBs Join TikTok?](https://info.presh.ai/blog/should-smbs-join-tiktok) TikTok ranked as the number one app in 2022. Is it time to create an account? Kat Gonzalez Feb 15, 2022 Day in the Life ### [A Day in the Life of Presh’s Account Strategist, Joe Creighton](https://info.presh.ai/blog/a-day-in-the-life-of-joe-creighton) Learn what a typical day is like for Joe, Presh Marketing’s Account Strategist. Joe Creighton Feb 14, 2022 Marketing Ops ### [Top Three Tools to Use for Automating Marketing](https://info.presh.ai/blog/three-tools-for-automating-marketing) If you’re looking to start automating your marketing, I recommend getting started with these three tools. Sydney Delahey Feb 14, 2022 Branding ### [How to Build a Brand Voice](https://info.presh.ai/blog/how-to-build-a-brand-voice) A brand voice helps you distinguish your brand from the competition. It keeps your communication consistent and it appeals to your audience. Mallory McGourley Feb 4, 2022 ### [The 4 E’s of Marketing Content Creation](https://info.presh.ai/blog/the-4es-of-marketing-content-creation) To keep content fresh and personal, the 4 Es of content creation are crucial. Haley Roussell Feb 4, 2022 Content Marketing ### [How to Create Content Between the Big Projects](https://info.presh.ai/blog/create-content-between-the-big-projects) So you’ve just spent tons of time planning and executing your big projects, you have all of your leads, time on site is ticking up, But now what? Grady Li Feb 3, 2022 Content Marketing ### [Where to Get More Blog Ideas, Other Than Keyword Research](https://info.presh.ai/blog/where-to-get-more-blog-ideas) Once the more obvious blogs have been written, it can be hard to find topics that are engaging and compelling. Learn some tricks to help. Mallory McGourley Feb 2, 2022 Marketing Ops ### [The Top Tips and Tricks for Effective Project Management](https://info.presh.ai/blog/tips-and-tricks-project-management) Project management is the process used to keep objectives within the designated time frame. Haley Roussell Feb 2, 2022 Inbound Marketing ### [How to Embed Survey Results in HubSpot Emails](https://info.presh.ai/blog/embed-survey-results-in-hubspot-emails) Learn how to embed survey results in HubSpot emails with just three simple steps. Joe Creighton Feb 2, 2022 Social Media ### [Why Engaging Social Narrative Matters](https://info.presh.ai/blog/why-engaging-social-narrative-matters) There is one way to make your content seem unique and rise above all. It is the storytelling approach. Grady Li Jan 31, 2022 Day in the Life ### [A Day in the Life of Design Specialist, Kat Gonzalez](https://info.presh.ai/blog/a-day-in-the-life-of-kat-gonzalez) Learn what a typical day is like for Kat Gonzalez, Presh’s design specialist. Kat Gonzalez Jan 5, 2022 Day in the Life ### [A Day in the Life of Presh’s Senior Design Specialist](https://info.presh.ai/blog/a-day-in-the-life-of-brandon-peterson) Learn what a typical day is like for Brandon, Presh’s Senior Design Specialist. Brandon Peterson Dec 31, 2021 Day in the Life ### [A Day in the Life of Presh’s Account Manager, Sydney Delahey](https://info.presh.ai/blog/a-day-in-the-life-of-sydney-delahey) Learn what a typical day is like for Sydney, Presh’s account manager. Sydney Delahey Dec 31, 2021 Day in the Life ### [A Day in the life of a Senior Marketing Account Manager at Presh Marketing Solutions](https://info.presh.ai/blog/a-day-in-the-life-of-senior-account-manager) Read what a day in the life is like for Haley Roussell, Presh’s Senior Marketing Account Manager. Haley Roussell Dec 31, 2021 Day in the Life ### [A Day in the Life of Presh’s Social Media Specialist, Grady Li](https://info.presh.ai/blog/a-day-in-the-life-of-grady-li) Learn what a typical day is like for a social media specialist at Presh Marketing Solutions. Grady Li Dec 31, 2021 Day in the Life ### [A Day in the Life of Presh Copywriter, Mallory McGourley](https://info.presh.ai/blog/a-day-in-the-life-of-mallory-mcgourley) Hear it from the source: learn what life is like for a copywriter at Presh Marketing Solutions. Mallory McGourley Dec 30, 2021 Day in the Life ### [A Day in the Life of Presh’s Creative Director,  Jason Liggitt](https://info.presh.ai/blog/a-day-in-the-life-of-preshs-creative-director-jason-liggitt) Learn what a day in the like is like for Presh’s Creative Director Jason Liggitt Dec 29, 2021 SEO ### [How Apple’s New Intelligent Tracking Prevention Affects Consumers, Marketers and Businesses](https://info.presh.ai/blog/how-apples-new-intelligent-tracking-prevention-affects-consumers-marketers-and-businesses) Thanks to Apple’s newest iOS update, the age of the all-knowing advertiser may soon come to an end. Chris McGovern Feb 18, 2021 CRM ### [How to Use HubSpot’s ABM Tool: Buying Role Property](https://info.presh.ai/blog/how-to-use-hubspot-abm-buying-role) Learn how to best leverage the new Hubspot Account Based Marketing tool when conducting B2B marketing targeting specific buying roles. Chris McGovern Feb 4, 2021 ### [Pivoting With ITP: The Future of B2B Marketing](https://info.presh.ai/blog/pivoting-with-itp-the-future-of-b2b-marketing) Learn how ITP is changing advertising, what we expect for the future of B2B marketing, and how to keep up with the shifting industry. Chris McGovern Feb 3, 2021 Account Based Marketing ### [New HubSpot Account-Based Marketing Tool](https://info.presh.ai/blog/hubspot-account-based-marketing-tool) Learn about Hubspot's new Account-Based Marketing (ABM) module to all users on Hubspot Marketing Professional and Enterprise. Chris McGovern Jan 14, 2021 Content Marketing ### [Building Your MSP’s Marketing Team Monthly Roundup – Project Management and Content Creation](https://info.presh.ai/blog/building-your-msps-marketing-team-monthly-roundup-project-management-and-content-creation) Learn about project management essentials and how to create engaging content from our Presh Academy series, Building Your MSP’s Marketing Team. Chris McGovern Jul 28, 2019 IT Channel ### [Building Your MSP’s Marketing Team – Monthly Roundup](https://info.presh.ai/blog/building-your-msps-marketing-team-monthly-roundup) You spend your days providing stellar services and support to your clients. That doesn’t leave much time for bringing in those critical new clients.... Chris Siska Jul 22, 2019 Strategy ### [Building Your MSP Marketing Plan: How to Set Goals](https://info.presh.ai/blog/building-your-msp-marketing-plan-how-to-set-goals) Marketing gets a bit more mystifying every year. On the plus side, digital marketing has made it easier than ever to market very specifically to the... Chris McGovern Jul 3, 2019 IT Channel ### [Reddit Ads for B2B IT Firms – What You Need To Know](https://info.presh.ai/blog/reddit-ads-for-b2b-it-firms) Learn how to target, craft and implement successful Reddit ads for B2B IT firms. Presh Marketing May 3, 2019 ### [Chatbots for IT MSPs: Should This Be Considered?](https://info.presh.ai/blog/chatbots-for-it-msps) Chatbots can warm leads and ensure they are converted to leads. Learn about the opportunities offered by chatbots for IT MSPs. Chris McGovern Apr 3, 2019 IT Channel ### [Best Digital Marketing Tactics for Your MSP in 2019](https://info.presh.ai/blog/best-digital-marketing-tactics-msp-2019) A detailed review of the highest performing digital marketing tactics and how to implement them for information technology MSPs in 2019. Chris McGovern Feb 18, 2019 Social Media ### [LinkedIn Lead Gen Ads for MSPs](https://info.presh.ai/blog/linkedin-lead-gen-ads-msps) Step by step guie with photos on how to use LinkedIn's Lead Gen forms to target decision maker and influencer contacts within organizations. Chris McGovern Jan 29, 2019 IT Channel ### [How to Align Marketing and Sales During Lead Handoff](https://info.presh.ai/blog/how-to-align-marketing-and-sales-during-lead-handoff) Want to make sure your team has the hottest leads possible to boost conversion for your MSP or VAR business? Read this blog from Presh Marketing... Chris McGovern Dec 14, 2018 Channel Marketing ### [5 Ways to Simplify the MDF Claims Process for Channel Partners](https://info.presh.ai/blog/5-ways-to-simplify-the-mdf-claims-process-for-channel-partners) Some different ways you can make MDF claims easier for Channel Partners in the IT industry Chris McGovern Dec 3, 2018 IT Channel ### [How to Easily Share ROI from Partner Marketing Campaigns](https://info.presh.ai/blog/how-to-easily-share-roi-from-partner-marketing-campaigns) Presh Shows You How to Easily Share ROI Data from Partner Marketing Campaigns Chris McGovern Nov 19, 2018 Channel Marketing ### [How to Align Internal Marketing with Vendor Partner Marketing](https://info.presh.ai/blog/how-to-align-internal-marketing-with-vendor-partner-marketing) Aligning internal marketing with IT marketing vendors Chris McGovern Oct 22, 2018 Strategy ### [The Secret to Creating Marketing Offers Your Prospects Can’t Resist](https://info.presh.ai/blog/the-secret-to-creating-marketing-offers-your-prospects-cant-resist) Compelling marketing offers drive sales for MSPs and VARs. Here’s why: 75 percent of B2B buyers revealed the winning vendor’s marketing content... Chris McGovern Oct 4, 2018 IT Channel ### [How to Select a Niche to Grow Your MSP Business](https://info.presh.ai/blog/how-to-select-a-niche-to-grow-your-msp-business) Without a specialization, a key area of focus such as a vertical or industry, you’ll be competing on price alone when marketing your solutions. MSPs... Chris McGovern Sep 24, 2018 IT Channel ### [Brand Refresh Guide for MSPs and VARs](https://info.presh.ai/blog/brand-refresh-guide-for-msps-and-vars) Recurring engagements have changed the business and now MSPs and VARs that have modified their businesses to reflect those changes need a solid brand... Chris McGovern Sep 19, 2018 IT Channel ### [Lines of Business Selling: Insights for MSPs and VARs](https://info.presh.ai/blog/lines-of-business-selling-insights-for-msps-and-vars) You’ve been hearing about it for a while: Lines of business (LOB) buyers will soon overtake IT in buying decisions. According to IDC, that day is now... Chris McGovern Aug 28, 2018 Strategy ### [Why GDPR Matters to YOUR MSP Business](https://info.presh.ai/blog/why-gdpr-matters-to-the-growth-of-your-msp-business) There’s a market growth opportunity for MSPs and VARs to help firms become and remain in compliance with the General Data Protection Regulation... Chris McGovern Aug 24, 2018 IT Channel ### [Digital Marketing vs. Cold Calling: Which Is Better for Your MSP?](https://info.presh.ai/blog/cold-calling-vs-digital-marketing-which-is-best-for-your-msp-or-var-business) Though cold calling is a foundation of some MSP and VAR lead gen strategies that’s just not the best way to attract your ideal customers anymore. Chris McGovern Aug 16, 2018 IT Channel ### [Fill the Funnel: New Lead Gen Strategies for MSPs and VARs](https://info.presh.ai/blog/fill-the-funnel-new-lead-gen-strategies-for-msps-and-vars) MSPs and VARs sometimes become focused on the same way of doing things when it comes to generating leads for their businesses. Chris McGovern Aug 7, 2018 IT Channel ### [IT Channel Trends: 3 Areas of Growth for MSPs and VARs](https://info.presh.ai/blog/it-channel-trends-3-areas-of-growth-for-msps-and-vars) Here at Presh Marketing Solutions, we’re constantly reviewing industry articles, blogs, research reports and white papers, podcasts, and videos all... Chris McGovern Jul 24, 2018 Paid Traffic ### [How Google’s Recent Changes Affect IT Solutions Providers](https://info.presh.ai/blog/how-googles-recent-changes-affect-it-solutions-providers) On July 10th, Google rolled out some relatively large changes to their core marketing and analytics tools and it could affect the results you’re... Chris McGovern Jul 12, 2018 IT Channel ### [Success with Security-as-a-Service: 3 Growth Strategies for MSPs](https://info.presh.ai/blog/success-with-security-as-a-service-3-growth-strategies-for-msps) The demand for security services is growing. Worldwide spending on security products and services will reach $120 billion by 2021, according to IDC.1... Chris McGovern Jul 10, 2018 IT Channel ### [Save Time and Money Marketing Your Firm: 5 Insights for MSPs and VARs](https://info.presh.ai/blog/save-time-and-money-marketing-your-firm-5-insights-for-msps-and-vars) Many of the firms we talk to know digital marketing works for MSPs and VARs but they feel it’s a time-consuming endeavor. Most would rather focus on... Chris McGovern Jul 3, 2018 IT Channel ### [How to Best Gain and Use Market Development Funds](https://info.presh.ai/blog/how-to-best-gain-and-use-market-development-funds) Marketing your IT solutions business isn’t a low-cost endeavor. There’s money involved. Lots of it. Savvy firms set aside money to fund their... Chris McGovern Jun 26, 2018 Content Marketing ### [How to Run a Sales-Focused Blog for Your MSP or VAR Business](https://info.presh.ai/blog/how-to-run-a-sales-focused-blog-for-your-msp-or-var-business) Many MSPs and VARs already have a blog but just as many often struggle with consistency and producing relevant content. This leads some to question... Chris McGovern Jun 19, 2018 Social Media ### [How to Determine the ROI of Social Media Ads for MSPs](https://info.presh.ai/blog/how-to-determine-the-roi-of-social-media-ads-for-msps) For many MSPs the ultimate goal for all of their marketing efforts is more monthly recurring revenue (MRR) from consistent client engagements.... Chris McGovern Jun 12, 2018 Content Marketing ### [Make Content Creation a Breeze with This Simple Tool](https://info.presh.ai/blog/make-content-creation-a-breeze-with-this-simple-tool) For many MSPs market development funds (MDF) fuel the growth of their businesses. To attract vendors with generous MDF budgets, it’s important to... Chris McGovern Jun 5, 2018 IT Channel ### [The Ultimate Guide to Attracting Leads with Content for MSPs and VARs](https://info.presh.ai/blog/the-ultimate-guide-to-attracting-leads-with-content-for-msps-and-vars) One of the most important elements of your digital marketing efforts is providing valuable pieces of information your ideal customer can use to solve... Chris McGovern May 29, 2018 IT Channel ### [From VAR to MSP: 5 Steps to Move You Closer in the Transition](https://info.presh.ai/blog/from-var-to-msp-5-steps-to-move-you-closer-in-the-transition) Life for VARS has shifted. The priority for both VARs and MSPs is the holy grail of monthly recurring revenue (MRR). The question on everyone’s... Chris McGovern May 22, 2018 IT Channel ### [When to Work With A Digital Marketing Agency for MSPs and VARs](https://info.presh.ai/blog/when-to-work-with-a-digital-marketing-agency-for-msps-and-vars) As a professional in the IT industry, you are aware of the importance of leveraging current technology to achieve results. But let’s face it, we... Chris McGovern May 15, 2018 IT Channel ### [3 Ways MSPs and VARs Can Master Digital Marketing Design](https://info.presh.ai/blog/3-ways-msps-and-vars-can-master-digital-marketing-design) A critical component of digital marketing success is actually how your brand ‘looks’ online. For MSPs and VARs it can be a challenge to keep an eye... Chris Siska May 8, 2018 IT Channel ### [How to Overcome Digital Marketing Pain Points for MSPs and VARs](https://info.presh.ai/blog/how-to-overcome-digital-marketing-pain-points-for-msps-and-vars) We understand digital marketing is really a means to an end. The ultimate goal is to bring in more sales to build business and get more monthly... Chris McGovern May 1, 2018 Social Media ### [Grab More Leads with LinkedIn Ads – What You Need to Start Today](https://info.presh.ai/blog/grab-more-leads-with-linkedin-ads-what-you-need-to-start-today) One of the best ways to get attention for your brand is through social media ads. Whenever someone mentions social ads, Facebook is at the top of the... Chris McGovern Apr 24, 2018 Email ### [Email Marketing: Best Practices to Boost Your MSP or VAR Business](https://info.presh.ai/blog/email-marketing-best-practices-to-boost-your-msp-or-var-business) As you look to boost results with your existing or planned email marketing campaigns, we want to give you a review of the foundations of a successful... Chris McGovern Apr 19, 2018 Social Media ### [Top 3 Social Media Marketing Essentials for MSPs and VARs](https://info.presh.ai/blog/top-3-social-media-marketing-essentials-for-msps-and-vars) Social media is often considered the domain of B2C marketing dominated by trendy, viral content. That’s far from the truth. Social media is an... Chris McGovern Apr 10, 2018 IT Channel ### [Contact Management and Digital Marketing for MSPs and VARs: Why a CRM is a Must](https://info.presh.ai/blog/contact-management-and-digital-marketing-for-msps-and-vars-why-a-crm-is-a-must) Your ability to nurture relationships by keeping in touch and delivering a personalized experience to your prospects is the key to generating more... Chris McGovern Apr 5, 2018 IT Channel ### [How MSPs and VARs Can Drive High Conversion Leads with Google Analytics](https://info.presh.ai/blog/how-msps-and-vars-can-drive-high-conversion-leads-with-google-analytics) The best use of Google Analytics for MSPs and VARs is to analyze traffic to your site. Having simple and clear information about web traffic gives... Chris Siska Mar 23, 2018 ### [How MSPs & VARs Can Convert Traffic Into Leads](https://info.presh.ai/blog/how-msps-vars-can-convert-traffic-into-leads) Here is the secret for how to convert traffic into leads: there is no secret. Like most things in marketing, there is no magic bullet or “hack” that... Chris McGovern Mar 19, 2018 IT Channel ### [6 Best Practices to Generate Web Traffic for MSPs and VARs](https://info.presh.ai/blog/6-best-practices-to-generate-web-traffic-for-msps-and-vars) An essential component of digital marketing is sending traffic (visitors) to your website for added exposure. One challenge with traffic generation... Chris McGovern Mar 2, 2018 IT Channel ### [Digital Marketing for MSPs and VARS: 4 Essential Tools for Your Marketing Strategy](https://info.presh.ai/blog/digital-marketing-for-msps-and-vars-4-essential-tools-for-your-marketing-strategy) The marketplace for MSPs and VARS remains crowded. With the growth of cloud computing, artificial intelligence, software-defined networking and... Chris McGovern Feb 22, 2018 IT Channel ### [How MSPs and VARs Can Create a Successful Digital Marketing Strategy](https://info.presh.ai/blog/how-msps-and-vars-can-create-a-successful-digital-marketing-strategy) You’ve heard it at nearly every conference, in most articles, and from colleagues and experts alike: Marketing is the key to success for VARs and... Chris McGovern Feb 19, 2018 Social Media ### [What VARs & MSPs Need to Know About Facebook’s Algorithm Change](https://info.presh.ai/blog/what-vars-msps-need-to-know-about-facebooks-algorithm-change) Facebook recently announced a major change to their algorithm that impacts businesses and content publishers directly. For those unaware, the change... Chris McGovern Feb 8, 2018 Content Marketing ### [Using Hubspot Topic Clusters to Improve Your SEO](https://info.presh.ai/blog/hubspot-topic-clusters-improve-seo) You know how important content is since it’s the voice of your business across all communication platforms both digitally and in real life. So how do... Chris McGovern Dec 20, 2017 IT Channel ### [The Value of Brand Awareness Campaigns for IT VARs and MSPs](https://info.presh.ai/blog/the-value-of-brand-awareness-campaigns-for-it-vars-and-msps) For most companies that are considering running an advertising campaign, the goal is most often to promote prospects to take a particular action.... Chris McGovern Oct 11, 2017 IT Channel ### [The Need for IT Resellers to Automate](https://info.presh.ai/blog/the-need-for-it-resellers-to-automate) Today, automation is essential for resellers to deliver the latest IT solutions to clients. Managed and cloud services embody the very idea of... Chris Siska Oct 4, 2017 Inbound Marketing ### [B2B Lead Nurturing Campaigns 101: Keeping prospects engaged](https://info.presh.ai/blog/b2b-lead-nurturing-campaigns-101-keeping-prospects-engaged) For businesses looking to attract new clients, there are a wide array of methods for lead generation. However, once a new lead is acquired, keeping... Chris McGovern Sep 29, 2017 IT Channel ### [Why IT Channel Partners Must Humanize Their Brands](https://info.presh.ai/blog/why-it-channel-partners-must-humanize-their-brands) Companies are always doing their best to position their products or services in a way that appeals to their target audience. With all of today’s... Chris Siska Sep 22, 2017 Content Marketing ### [How VARs and MSPs Can Use Case Studies For Effective Marketing Campaigns](https://info.presh.ai/blog/how-vars-and-msps-can-use-case-studies-for-effective-marketing-campaigns) For many VARs and MSPs, client referrals can be a crucial method for new business generation. Building long term client relationships takes the... Chris McGovern Sep 19, 2017 IT Channel ### [The Challenges of IoT and How MSPs Can Adapt](https://info.presh.ai/blog/the-challenges-of-iot-and-how-msps-can-adapt) The Internet-of-Things (IoT) has become one of the decade’s most notable tech transformations. What is IoT exactly and what does it mean for MSPs? Chris Siska Sep 15, 2017 IT Channel ### [VMware’s App Defense Project Removes Manual Monitoring For MSPs](https://info.presh.ai/blog/vmwares-app-defense-project-removes-manual-monitoring-for-msps) Long awaited security functionalities were announced by VMware and several partners during VM World in Las Vegas last week. The debut of VMware App... Chris McGovern Sep 1, 2017 Strategy ### [The Intersection of IT & Marketing – Tomorrow’s Hybrid Martech Role](https://info.presh.ai/blog/the-intersection-of-it-marketing-tomorrows-hybrid-martech-role) The roles that marketing and IT professionals have held within organizations has traditionally been very unique, with only minimal overlap. With most... Chris McGovern Aug 28, 2017 SEO ### [Google Analytics Metrics For VARs and MSPs](https://info.presh.ai/blog/google-analytics-metrics-for-vars-and-msps) Google Analytics (GA) is the gold standard when it comes to measuring website traffic and marketing conversion metrics. Even if you’re not running... Chris McGovern Aug 18, 2017 IT Channel ### [The Importance of Brand Style Guides For VARs](https://info.presh.ai/blog/the-importance-of-brand-style-guides-for-vars) Most IT resellers understand the concept of a brand style guide, but do they understand the impact it can have on their business? As a reseller, you... Chris Siska Aug 15, 2017 SEO ### [How To Setup Google Search Console In Ten Minutes](https://info.presh.ai/blog/how-to-setup-google-search-console-in-ten-minutes) Search engine queries make up the vast majority of traffic referrals to business websites. Google represents over 77% of all searches worldwide. This... Chris McGovern Aug 10, 2017 Strategy ### [Finding Your Niche – Why IT VARs & MSPs Must Differentiate](https://info.presh.ai/blog/finding-your-niche-why-it-vars-msps-must-differentiate) Those in the IT channel are used to high competition. Many deals are won on price, and competition in every vertical is at an all-time high. With... Chris McGovern Aug 4, 2017 Web ### [Web Design's Business Impact: 3 Outcomes Derived Good Design Fundamentals](https://info.presh.ai/blog/how-web-design-can-impact-your-business-3-tips-for-creating-great-websites) For years, if someone wanted to find out information about your business, they would ask for your business card or phone number. Today, they will... Presh Marketing Aug 2, 2017 Social Media ### [The Use of Hashtags in B2B Social Media Strategy](https://info.presh.ai/blog/the-use-of-hashtags-in-b2b-social-media-strategy) For businesses looking to increase brand awareness and generate engagement, social media is an important marketing channel. This remains true even... Chris McGovern Jul 31, 2017 Strategy ### [Metrics Channel Marketing Managers Should Track](https://info.presh.ai/blog/metrics-channel-marketing-managers-should-track) Channel Marketing Managers have a difficult task – help grow a group of partners through marketing efforts when all of them have different... Chris McGovern May 30, 2017 Strategy ### [Facebooks Ads for B2B & Account Based Marketing](https://info.presh.ai/blog/facebooks-ads-for-b2b-account-based-marketing) There’s no longer a need to write an article on why IT channel partners need to focus on social media as an effective platform to communicate to... Chris McGovern May 17, 2017 Content Marketing ### [Targeting Your Content to IT Decision Makers](https://info.presh.ai/blog/targeting-your-content-to-it-decision-makers) When creating content targeted towards IT decision makers across various business verticals, you need to keep several aspects in mind. Your content... Chris McGovern Mar 29, 2017 Strategy ### [The Importance of Aggregated Data for Integrated Marketing](https://info.presh.ai/blog/the-importance-of-aggregated-data-for-integrated-marketing) We live in a data-oriented world. Consider this: our route to work, our digital actions on websites, the type of content we like and share on social... Chris McGovern Mar 15, 2017 Inbound Marketing ### [How IT Channel Partners Can Improve Co-Marketing Campaigns](https://info.presh.ai/blog/how-it-channel-partners-can-improve-co-marketing-campaigns) The effectiveness of co-marketing campaigns in the IT channel space varies significantly. There are always the success stories which are used time... Chris McGovern Feb 8, 2017 Strategy ### [How IT Channel Partners Can Capitalize On Social Media](https://info.presh.ai/blog/how-it-channel-partners-can-capitalize-on-social-media) In 2016, it’s projected that more than 68% of internet usage was attributed to social media platforms. This is a staggering number and one that... Chris McGovern Feb 2, 2017 Strategy ### [How to Develop Buyer Personas for IT Buying Teams](https://info.presh.ai/blog/how-to-develop-buyer-personas-for-it-buying-teams) Let’s start with an extremely brief review of what buyer personas are. Marketing 101 – Understand who you’re trying to reach with your content. If... Chris McGovern Jan 20, 2017 Inbound Marketing ### [Why Tech VARs & MSPs Must Align Their Marketing Model With Their Business Model](https://info.presh.ai/blog/why-tech-vars-msps-must-align-their-marketing-model-with-their-business-model) Historically, the IT space is one that is extremely reactive, especially when it comes to SMB clients. When a business has an IT issue, they find... Chris McGovern Jan 3, 2017 Inbound Marketing ### [The Five Marketing Metrics You Must Know Even if You’re Not in Marketing](https://info.presh.ai/blog/the-five-marketing-metrics-you-must-know-even-if-youre-not-in-marketing) Not sure where to get started? Schedule your personalized FREE consultation with us today:  Chris McGovern Jun 17, 2016 Content Marketing ### [A Sales Guide to the New Buyers Journey](https://info.presh.ai/blog/a-sales-guide-to-the-new-buyers-journey) By this point, we’ve all become aware that the fundamental way that people make buying decisions has changed. We know that the internet is leveraged... Chris McGovern Jun 15, 2016 SEO ### [5 Quick Ways to Increase Your Website Traffic](https://info.presh.ai/blog/5-quick-ways-to-increase-your-website-traffic) So you’ve built a beautiful looking website that clearly explains what you or your business does. Great! But there is just one problem..no one is... Chris McGovern Jun 9, 2016 Inbound Marketing ### [The 5 Dangers of Contact List Buying](https://info.presh.ai/blog/the-5-dangers-of-contact-list-buying) I’ve been told time and time again in life that “if it’s easy, everyone would do it.” This most certainly the case in the marketing world as well.... Chris McGovern Jun 8, 2016 SEO ### [Everything You Need to Know About Google’s Latest AdWords Announcement](https://info.presh.ai/blog/everything-you-need-to-know-about-googles-latest-adwords-announcement) On May 24th, 2016, Google announced that it added a huge slate of major changes and updates along with releasing some new features for AdWords... Chris McGovern Jun 2, 2016 Inbound Marketing ### [Why Inbound Marketing is Critical for Local Based Businesses](https://info.presh.ai/blog/why-inbound-marketing-is-critical-for-local-based-businesses) Any business owner knows that they have to survive in a very competitive environment. The competition is even tougher for small and local businesses.... Chris McGovern May 31, 2016 SEO ### [How YouTube Impacts SEO](https://info.presh.ai/blog/how-youtube-impacts-seo) It’s time to get serious about YouTube. YouTube currently has over a billion (1.3B+ at the time of this article) users on their platform, which is... Chris McGovern May 26, 2016 Content Marketing ### [Top 5 Consequences of Not Having a Digital Marketing Strategy](https://info.presh.ai/blog/top-5-consequences-of-not-having-a-digital-marketing-strategy) With all of the advances that have occured in the Digital Age, there is hardly any branch of human activity which hasn’t benefited from it. The same... Chris McGovern May 17, 2016 Inbound Marketing ### [How To Use Instagram to Market Your Business](https://info.presh.ai/blog/how-to-use-instagram-to-market-your-business) With over 400 million active accounts, Instagram is increasingly becoming a highly engaged community across the globe. It’s simple design and the... Chris McGovern May 10, 2016 SEO ### [Common SEO Mistakes to Avoid](https://info.presh.ai/blog/common-seo-mistakes-to-avoid) Website redesign ultimately should happen with every website (key phrase here is should) at some point in time. Too often we’ve heard horror stories... Chris McGovern Apr 27, 2016 Content Marketing ### [How Can I Leverage Facebook to Win New Customers?](https://info.presh.ai/blog/how-can-i-leverage-facebook-to-win-new-customers) It’s common sense at this point that social media is a large part of our society today. One can get news faster from Twitter than they can from... Chris McGovern Apr 12, 2016 SEO ### [The Top 3 Reasons Why It Is Important for Businesses to Blog](https://info.presh.ai/blog/the-top-3-reasons-why-it-is-important-for-businesses-to-blog) Deciding on a first article for our new blog was somewhat difficult. While this is one of many to come, it was important to make this one very... Chris McGovern Mar 15, 2016 Inbound Marketing ### [What is Inbound Marketing and How does it work?](https://info.presh.ai/blog/what-is-inbound-marketing-and-how-does-it-work) A solid inbound marketing strategy focuses on developing strong content that offers value to a prospect as opposed to telling them about you.  Chris McGovern Nov 1, 2015 ### STAY AHEAD OF THE GAME Be the first to know about new B2B Marketing insights that impact IT solution providers. Sign up and you'll be the first to receive the latest news, tips, and templates. 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