--- title: IT MSP & SP Marketing Blog | Chris McGovern description: Chris McGovern is a seasoned B2B marketing leader with a deep focus on the IT channel. As the President & CEO of Presh Marketing Solutions, Chris specializes in creating impactful digital marketing programs tailored for IT solution and service providers in the mid-market and SMB sectors. His expertise lies in driving strategic growth and engagement through customized, data-driven marketing initiatives. --- [![Presh (LightBlue)](https://info.presh.ai/hubfs/Presh%20(LightBlue).png)](https://www.preshmarketingsolutions.com) × - Solutions - [Creative](https://info.presh.ai/creative-branding) - [Digital Marketing](https://info.presh.ai/digital-marketing) - [MarTech](https://info.presh.ai/martech) - [Web Design](https://info.presh.ai/website-design) - Resources - [Blog](https://info.presh.ai/blog) - [Downloads](https://info.presh.ai/downloads) - [Website Grader](https://info.presh.ai/b2b-website-analysis) - Company - [About](https://info.presh.ai/about-us) - [Careers](https://info.presh.ai/careers) - [Contact](https://info.presh.ai/contact-us) [SIGN IN](https://info.presh.ai/contact-us) AUTHOR # Chris McGovern Chris McGovern is a seasoned B2B marketing leader with a deep focus on the IT channel. As the President & CEO of Presh Marketing Solutions, Chris specializes in creating impactful digital marketing programs tailored for IT solution and service providers in the mid-market and SMB sectors. His expertise lies in driving strategic growth and engagement through customized, data-driven marketing initiatives. [Follow me on my website](https://www.preshmarketingsolutions.com) [Follow me on Facebook](https://www.facebook.com/chris.mcgovern.18/) [Follow me on LinkedIn](https://www.linkedin.com/in/chris-mcgovern/) [Follow me on Twitter](https://twitter.com/chrismcgovern20) ### Stories by Chris --- Account Based Marketing ### [Mastering ABM in HubSpot: A Blueprint for IT Solution Providers](https://info.presh.ai/blog/mastering-abm-in-hubspot-a-blueprint-for-it-solution-providers) Discover how IT solution providers can set up and leverage Account-Based Marketing (ABM) in HubSpot Marketing Hub to enhance outbound prospecting... Chris McGovern Feb 7, 2024 Hubspot ### [Tracking Sales Activity ROI in HubSpot Sales Hub](https://info.presh.ai/blog/tracking-hubspot-sales-activity) Learn how to effectively track sales activity ROI with HubSpot Sales Hub Enterprise. Gain insights to optimize your strategies and drive sales... Chris McGovern Aug 11, 2023 Strategy ### [Marketing and Sales Process Mapping in Hubspot CRM](https://info.presh.ai/blog/sales-qualification-mapping) Discover the power of marketing and sales qualification system process mapping in driving efficiency and success. Learn how platforms like Hubspot... Chris McGovern Aug 10, 2023 Web ### [Hubspot CMS vs Wordpress: Site Security](https://info.presh.ai/blog/hubspot-cms-vs-wordpress-site-security) HubSpot CMS is a popular content management system that is used by many IT MSPs. A key benefit of using HubSpot CMS over WordPress is improved... Chris McGovern Dec 8, 2022 Marketing Ops ### [ChatGPT for Digital Marketing - How AI May Revolutionize the Industry](https://info.presh.ai/blog/chatgpt-digital-marketing/) ChatGPT revolutionized digital marketing overnight - check out how conversational-based AI has changed the game for marketers in every industry. Chris McGovern Dec 7, 2022 Strategy ### [The 5 Marketing & Sales Alignment Issues Orgs Must Address in 2022](https://info.presh.ai/blog/marketing-sales-alignment-issues-must-address-2022) The tools have changed, but the marketing and sales alignment still remains in a modern workplace. Here are the top 5 issues that leaders must... Chris McGovern Jun 16, 2022 SEO ### [How Apple’s New Intelligent Tracking Prevention Affects Consumers, Marketers and Businesses](https://info.presh.ai/blog/how-apples-new-intelligent-tracking-prevention-affects-consumers-marketers-and-businesses) Thanks to Apple’s newest iOS update, the age of the all-knowing advertiser may soon come to an end. Chris McGovern Feb 18, 2021 CRM ### [How to Use HubSpot’s ABM Tool: Buying Role Property](https://info.presh.ai/blog/how-to-use-hubspot-abm-buying-role) Learn how to best leverage the new Hubspot Account Based Marketing tool when conducting B2B marketing targeting specific buying roles. Chris McGovern Feb 4, 2021 ### [Pivoting With ITP: The Future of B2B Marketing](https://info.presh.ai/blog/pivoting-with-itp-the-future-of-b2b-marketing) Learn how ITP is changing advertising, what we expect for the future of B2B marketing, and how to keep up with the shifting industry. Chris McGovern Feb 3, 2021 [1](https://info.presh.ai/blog/author/chris-mcgovern/page/1) [2](https://info.presh.ai/blog/author/chris-mcgovern/page/2) ... [9](https://info.presh.ai/blog/author/chris-mcgovern/page/9) ### STAY AHEAD OF THE GAME Be the first to know about new B2B Marketing insights that impact IT solution providers. Sign up and you'll be the first to receive the latest news, tips, and templates. [![Presh Marketing Solutions Logo](https://info.presh.ai/hubfs/Brand/Logo/P3-1.png)](https://www.preshmarketingsolutions.com) Presh Marketing Solutions 109 N Brush St. STE 350 Tampa, FL 33602 ### Solutions - [Creative & Branding](https://info.presh.ai/creative-branding) - [CRM & MarTech](https://info.presh.ai/martech) - [Digital Marketing](https://info.presh.ai/digital-marketing) - [Web Design](https://info.presh.ai/website-design) ### Resources - [IT Marketing Blog](https://info.presh.ai/blog) - [Downloads](https://info.presh.ai/downloads) - [Website Grader](https://info.presh.ai/b2b-website-analysis) ### Company - [About Us](https://info.presh.ai/about-us) - [Contact Us](https://info.presh.ai/contact-us) - [Leadership](https://info.presh.ai/leadership) - [Support](https://help.preshmarketingsolutions.com) © 2024 Presh Technologies LLC [Privacy Policy](https://info.presh.ai/privacy-policy) [AI Policy](https://info.presh.ai/ai-policy) ![](https://rdcdn.com/rt?aid=22308&e=1&img=1)