--- title: IT MSP & SP Marketing Blog | Analytics description: Analytics | B2B tech marketing insights, examples, how-to's, and templates for IT MSPs, SPS, and VARs. --- [![Presh (LightBlue)](https://info.presh.ai/hubfs/Presh%20(LightBlue).png)](https://www.preshmarketingsolutions.com) × - Solutions - [Creative](https://info.presh.ai/creative-branding) - [Digital Marketing](https://info.presh.ai/digital-marketing) - [MarTech](https://info.presh.ai/martech) - [Web Design](https://info.presh.ai/website-design) - Resources - [Blog](https://info.presh.ai/blog) - [Downloads](https://info.presh.ai/downloads) - [Website Grader](https://info.presh.ai/b2b-website-analysis) - Company - [About](https://info.presh.ai/about-us) - [Careers](https://info.presh.ai/careers) - [Contact](https://info.presh.ai/contact-us) [SIGN IN](https://info.presh.ai/contact-us) TOPIC # Analytics - [ALL](https://info.presh.ai/blog/all) - [IT Channel](https://info.presh.ai/blog/topic/it-channel) - [Strategy](https://info.presh.ai/blog/topic/strategy) - [Social Media](https://info.presh.ai/blog/topic/social-media) - [Content Marketing](https://info.presh.ai/blog/topic/content-marketing) - [Inbound Marketing](https://info.presh.ai/blog/topic/inbound-marketing) - [SEO](https://info.presh.ai/blog/topic/seo) - [Branding](https://info.presh.ai/blog/topic/branding) - [Marketing Ops](https://info.presh.ai/blog/topic/marketing-ops) - [Channel Marketing](https://info.presh.ai/blog/topic/channel-marketing) - [Day in the Life](https://info.presh.ai/blog/topic/day-in-the-life) - [Hubspot](https://info.presh.ai/blog/topic/hubspot) - [Account Based Marketing](https://info.presh.ai/blog/topic/account-based-marketing) - [Analytics](https://info.presh.ai/blog/topic/analytics) - [Paid Traffic](https://info.presh.ai/blog/topic/paid-traffic) - [Web](https://info.presh.ai/blog/topic/web) - [CRM](https://info.presh.ai/blog/topic/crm) - [Email](https://info.presh.ai/blog/topic/email) - [AI](https://info.presh.ai/blog/topic/ai) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. Channel Marketing ### [5 Ways to Simplify the MDF Claims Process for Channel Partners](https://info.presh.ai/blog/5-ways-to-simplify-the-mdf-claims-process-for-channel-partners) Some different ways you can make MDF claims easier for Channel Partners in the IT industry Chris McGovern Dec 3, 2018 IT Channel ### [How to Easily Share ROI from Partner Marketing Campaigns](https://info.presh.ai/blog/how-to-easily-share-roi-from-partner-marketing-campaigns) Presh Shows You How to Easily Share ROI Data from Partner Marketing Campaigns Chris McGovern Nov 19, 2018 Channel Marketing ### [How to Align Internal Marketing with Vendor Partner Marketing](https://info.presh.ai/blog/how-to-align-internal-marketing-with-vendor-partner-marketing) Aligning internal marketing with IT marketing vendors Chris McGovern Oct 22, 2018 Social Media ### [How to Determine the ROI of Social Media Ads for MSPs](https://info.presh.ai/blog/how-to-determine-the-roi-of-social-media-ads-for-msps) For many MSPs the ultimate goal for all of their marketing efforts is more monthly recurring revenue (MRR) from consistent client engagements.... Chris McGovern Jun 12, 2018 SEO ### [Google Analytics Metrics For VARs and MSPs](https://info.presh.ai/blog/google-analytics-metrics-for-vars-and-msps) Google Analytics (GA) is the gold standard when it comes to measuring website traffic and marketing conversion metrics. Even if you’re not running... Chris McGovern Aug 18, 2017 Strategy ### [The Importance of Aggregated Data for Integrated Marketing](https://info.presh.ai/blog/the-importance-of-aggregated-data-for-integrated-marketing) We live in a data-oriented world. Consider this: our route to work, our digital actions on websites, the type of content we like and share on social... Chris McGovern Mar 15, 2017 ### STAY AHEAD OF THE GAME Be the first to know about new B2B Marketing insights that impact IT solution providers. Sign up and you'll be the first to receive the latest news, tips, and templates. 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