--- title: IT MSP & SP Marketing Blog | Branding description: Branding | B2B tech marketing insights, examples, how-to's, and templates for IT MSPs, SPS, and VARs. --- [![Presh (LightBlue)](https://info.presh.ai/hubfs/Presh%20(LightBlue).png)](https://www.preshmarketingsolutions.com) × - Solutions - [Creative](https://info.presh.ai/creative-branding) - [Digital Marketing](https://info.presh.ai/digital-marketing) - [MarTech](https://info.presh.ai/martech) - [Web Design](https://info.presh.ai/website-design) - Resources - [Blog](https://info.presh.ai/blog) - [Downloads](https://info.presh.ai/downloads) - [Website Grader](https://info.presh.ai/b2b-website-analysis) - Company - [About](https://info.presh.ai/about-us) - [Careers](https://info.presh.ai/careers) - [Contact](https://info.presh.ai/contact-us) [SIGN IN](https://info.presh.ai/contact-us) TOPIC # Branding - [ALL](https://info.presh.ai/blog/all) - [IT Channel](https://info.presh.ai/blog/topic/it-channel) - [Strategy](https://info.presh.ai/blog/topic/strategy) - [Social Media](https://info.presh.ai/blog/topic/social-media) - [Content Marketing](https://info.presh.ai/blog/topic/content-marketing) - [Inbound Marketing](https://info.presh.ai/blog/topic/inbound-marketing) - [SEO](https://info.presh.ai/blog/topic/seo) - [Branding](https://info.presh.ai/blog/topic/branding) - [Marketing Ops](https://info.presh.ai/blog/topic/marketing-ops) - [Channel Marketing](https://info.presh.ai/blog/topic/channel-marketing) - [Day in the Life](https://info.presh.ai/blog/topic/day-in-the-life) - [Hubspot](https://info.presh.ai/blog/topic/hubspot) - [Account Based Marketing](https://info.presh.ai/blog/topic/account-based-marketing) - [Analytics](https://info.presh.ai/blog/topic/analytics) - [Paid Traffic](https://info.presh.ai/blog/topic/paid-traffic) - [Web](https://info.presh.ai/blog/topic/web) - [CRM](https://info.presh.ai/blog/topic/crm) - [Email](https://info.presh.ai/blog/topic/email) - [AI](https://info.presh.ai/blog/topic/ai) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. Inbound Marketing ### [Soft Sell vs. Hard Sell in Copywriting](https://info.presh.ai/blog/soft-sell-vs-hard-sell) In marketing, there are two ways to sell a product or service. This blog will teach you how to identify and deploy the appropriate strategy. Mallory McGourley Mar 3, 2022 Branding ### [YES or NO: What to Do When Marketing Your Brand](https://info.presh.ai/blog/what-to-do-when-marketing-your-brand) In this blog, we’ve collected common errors and best practices advertisers should keep in mind when practicing brand marketing. Presh Marketing Feb 22, 2022 Branding ### [The Six Elements of an Effective Brand](https://info.presh.ai/blog/the-six-elements-of-an-effective-brand) In this blog, we break down the six critical elements of a brand: typography, color, brand voice, customer experience, consistency, and repetition. Presh Marketing Feb 15, 2022 Branding ### [How to Build a Brand Voice](https://info.presh.ai/blog/how-to-build-a-brand-voice) A brand voice helps you distinguish your brand from the competition. It keeps your communication consistent and it appeals to your audience. Mallory McGourley Feb 4, 2022 IT Channel ### [Brand Refresh Guide for MSPs and VARs](https://info.presh.ai/blog/brand-refresh-guide-for-msps-and-vars) Recurring engagements have changed the business and now MSPs and VARs that have modified their businesses to reflect those changes need a solid brand... Chris McGovern Sep 19, 2018 IT Channel ### [3 Ways MSPs and VARs Can Master Digital Marketing Design](https://info.presh.ai/blog/3-ways-msps-and-vars-can-master-digital-marketing-design) A critical component of digital marketing success is actually how your brand ‘looks’ online. For MSPs and VARs it can be a challenge to keep an eye... Chris Siska May 8, 2018 IT Channel ### [The Value of Brand Awareness Campaigns for IT VARs and MSPs](https://info.presh.ai/blog/the-value-of-brand-awareness-campaigns-for-it-vars-and-msps) For most companies that are considering running an advertising campaign, the goal is most often to promote prospects to take a particular action.... Chris McGovern Oct 11, 2017 IT Channel ### [Why IT Channel Partners Must Humanize Their Brands](https://info.presh.ai/blog/why-it-channel-partners-must-humanize-their-brands) Companies are always doing their best to position their products or services in a way that appeals to their target audience. With all of today’s... Chris Siska Sep 22, 2017 IT Channel ### [The Importance of Brand Style Guides For VARs](https://info.presh.ai/blog/the-importance-of-brand-style-guides-for-vars) Most IT resellers understand the concept of a brand style guide, but do they understand the impact it can have on their business? As a reseller, you... Chris Siska Aug 15, 2017 [1](https://info.presh.ai/blog/topic/branding/page/1) [2](https://info.presh.ai/blog/topic/branding/page/2) ### STAY AHEAD OF THE GAME Be the first to know about new B2B Marketing insights that impact IT solution providers. Sign up and you'll be the first to receive the latest news, tips, and templates. 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