--- title: IT MSP & SP Marketing Blog | Content Marketing (2) description: Content Marketing | B2B tech marketing insights, examples, how-to's, and templates for IT MSPs, SPS, and VARs. (2) --- [![Presh (LightBlue)](https://info.presh.ai/hubfs/Presh%20(LightBlue).png)](https://www.preshmarketingsolutions.com) × - Solutions - [Creative](https://info.presh.ai/creative-branding) - [Digital Marketing](https://info.presh.ai/digital-marketing) - [MarTech](https://info.presh.ai/martech) - [Web Design](https://info.presh.ai/website-design) - Resources - [Blog](https://info.presh.ai/blog) - [Downloads](https://info.presh.ai/downloads) - [Website Grader](https://info.presh.ai/b2b-website-analysis) - Company - [About](https://info.presh.ai/about-us) - [Careers](https://info.presh.ai/careers) - [Contact](https://info.presh.ai/contact-us) [SIGN IN](https://info.presh.ai/contact-us) TOPIC # Content Marketing (2) - [ALL](https://info.presh.ai/blog/all) - [IT Channel](https://info.presh.ai/blog/topic/it-channel) - [Strategy](https://info.presh.ai/blog/topic/strategy) - [Social Media](https://info.presh.ai/blog/topic/social-media) - [Content Marketing](https://info.presh.ai/blog/topic/content-marketing) - [Inbound Marketing](https://info.presh.ai/blog/topic/inbound-marketing) - [SEO](https://info.presh.ai/blog/topic/seo) - [Branding](https://info.presh.ai/blog/topic/branding) - [Marketing Ops](https://info.presh.ai/blog/topic/marketing-ops) - [Channel Marketing](https://info.presh.ai/blog/topic/channel-marketing) - [Day in the Life](https://info.presh.ai/blog/topic/day-in-the-life) - [Hubspot](https://info.presh.ai/blog/topic/hubspot) - [Account Based Marketing](https://info.presh.ai/blog/topic/account-based-marketing) - [Analytics](https://info.presh.ai/blog/topic/analytics) - [Paid Traffic](https://info.presh.ai/blog/topic/paid-traffic) - [Web](https://info.presh.ai/blog/topic/web) - [CRM](https://info.presh.ai/blog/topic/crm) - [Email](https://info.presh.ai/blog/topic/email) - [AI](https://info.presh.ai/blog/topic/ai) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. Content Marketing ### [Using Hubspot Topic Clusters to Improve Your SEO](https://info.presh.ai/blog/hubspot-topic-clusters-improve-seo) You know how important content is since it’s the voice of your business across all communication platforms both digitally and in real life. So how do... Chris McGovern Dec 20, 2017 Content Marketing ### [How VARs and MSPs Can Use Case Studies For Effective Marketing Campaigns](https://info.presh.ai/blog/how-vars-and-msps-can-use-case-studies-for-effective-marketing-campaigns) For many VARs and MSPs, client referrals can be a crucial method for new business generation. Building long term client relationships takes the... Chris McGovern Sep 19, 2017 Content Marketing ### [Targeting Your Content to IT Decision Makers](https://info.presh.ai/blog/targeting-your-content-to-it-decision-makers) When creating content targeted towards IT decision makers across various business verticals, you need to keep several aspects in mind. Your content... Chris McGovern Mar 29, 2017 Content Marketing ### [A Sales Guide to the New Buyers Journey](https://info.presh.ai/blog/a-sales-guide-to-the-new-buyers-journey) By this point, we’ve all become aware that the fundamental way that people make buying decisions has changed. We know that the internet is leveraged... Chris McGovern Jun 15, 2016 Content Marketing ### [Top 5 Consequences of Not Having a Digital Marketing Strategy](https://info.presh.ai/blog/top-5-consequences-of-not-having-a-digital-marketing-strategy) With all of the advances that have occured in the Digital Age, there is hardly any branch of human activity which hasn’t benefited from it. The same... Chris McGovern May 17, 2016 Content Marketing ### [How Can I Leverage Facebook to Win New Customers?](https://info.presh.ai/blog/how-can-i-leverage-facebook-to-win-new-customers) It’s common sense at this point that social media is a large part of our society today. One can get news faster from Twitter than they can from... Chris McGovern Apr 12, 2016 SEO ### [The Top 3 Reasons Why It Is Important for Businesses to Blog](https://info.presh.ai/blog/the-top-3-reasons-why-it-is-important-for-businesses-to-blog) Deciding on a first article for our new blog was somewhat difficult. While this is one of many to come, it was important to make this one very... Chris McGovern Mar 15, 2016 [1](https://info.presh.ai/blog/topic/content-marketing/page/1) [2](https://info.presh.ai/blog/topic/content-marketing/page/2) ### STAY AHEAD OF THE GAME Be the first to know about new B2B Marketing insights that impact IT solution providers. Sign up and you'll be the first to receive the latest news, tips, and templates. 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