--- title: IT MSP & SP Marketing Blog | Inbound Marketing description: Inbound Marketing | B2B tech marketing insights, examples, how-to's, and templates for IT MSPs, SPS, and VARs. --- [![Presh (LightBlue)](https://info.presh.ai/hubfs/Presh%20(LightBlue).png)](https://www.preshmarketingsolutions.com) × - Solutions - [Creative](https://info.presh.ai/creative-branding) - [Digital Marketing](https://info.presh.ai/digital-marketing) - [MarTech](https://info.presh.ai/martech) - [Web Design](https://info.presh.ai/website-design) - Resources - [Blog](https://info.presh.ai/blog) - [Downloads](https://info.presh.ai/downloads) - [Website Grader](https://info.presh.ai/b2b-website-analysis) - Company - [About](https://info.presh.ai/about-us) - [Careers](https://info.presh.ai/careers) - [Contact](https://info.presh.ai/contact-us) [SIGN IN](https://info.presh.ai/contact-us) TOPIC # Inbound Marketing - [ALL](https://info.presh.ai/blog/all) - [IT Channel](https://info.presh.ai/blog/topic/it-channel) - [Strategy](https://info.presh.ai/blog/topic/strategy) - [Social Media](https://info.presh.ai/blog/topic/social-media) - [Content Marketing](https://info.presh.ai/blog/topic/content-marketing) - [Inbound Marketing](https://info.presh.ai/blog/topic/inbound-marketing) - [SEO](https://info.presh.ai/blog/topic/seo) - [Branding](https://info.presh.ai/blog/topic/branding) - [Marketing Ops](https://info.presh.ai/blog/topic/marketing-ops) - [Channel Marketing](https://info.presh.ai/blog/topic/channel-marketing) - [Day in the Life](https://info.presh.ai/blog/topic/day-in-the-life) - [Hubspot](https://info.presh.ai/blog/topic/hubspot) - [Account Based Marketing](https://info.presh.ai/blog/topic/account-based-marketing) - [Analytics](https://info.presh.ai/blog/topic/analytics) - [Paid Traffic](https://info.presh.ai/blog/topic/paid-traffic) - [Web](https://info.presh.ai/blog/topic/web) - [CRM](https://info.presh.ai/blog/topic/crm) - [Email](https://info.presh.ai/blog/topic/email) - [AI](https://info.presh.ai/blog/topic/ai) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. Content Marketing ### [How Organic Inbound Marketing Can Benefit Your IT Services Company](https://info.presh.ai/blog/organic-inbound-marketing-for-it-services-companies) Organic inbound marketing is the lead-generating strategy that delivers long-term value to IT service providers. Learn how to get started > Grady Li Apr 28, 2023 Inbound Marketing ### [Soft Sell vs. Hard Sell in Copywriting](https://info.presh.ai/blog/soft-sell-vs-hard-sell) In marketing, there are two ways to sell a product or service. This blog will teach you how to identify and deploy the appropriate strategy. Mallory McGourley Mar 3, 2022 Inbound Marketing ### [How to Embed Survey Results in HubSpot Emails](https://info.presh.ai/blog/embed-survey-results-in-hubspot-emails) Learn how to embed survey results in HubSpot emails with just three simple steps. Joe Creighton Feb 2, 2022 Inbound Marketing ### [B2B Lead Nurturing Campaigns 101: Keeping prospects engaged](https://info.presh.ai/blog/b2b-lead-nurturing-campaigns-101-keeping-prospects-engaged) For businesses looking to attract new clients, there are a wide array of methods for lead generation. However, once a new lead is acquired, keeping... Chris McGovern Sep 29, 2017 Content Marketing ### [How VARs and MSPs Can Use Case Studies For Effective Marketing Campaigns](https://info.presh.ai/blog/how-vars-and-msps-can-use-case-studies-for-effective-marketing-campaigns) For many VARs and MSPs, client referrals can be a crucial method for new business generation. Building long term client relationships takes the... Chris McGovern Sep 19, 2017 Content Marketing ### [Targeting Your Content to IT Decision Makers](https://info.presh.ai/blog/targeting-your-content-to-it-decision-makers) When creating content targeted towards IT decision makers across various business verticals, you need to keep several aspects in mind. Your content... Chris McGovern Mar 29, 2017 Inbound Marketing ### [How IT Channel Partners Can Improve Co-Marketing Campaigns](https://info.presh.ai/blog/how-it-channel-partners-can-improve-co-marketing-campaigns) The effectiveness of co-marketing campaigns in the IT channel space varies significantly. There are always the success stories which are used time... Chris McGovern Feb 8, 2017 Inbound Marketing ### [Why Tech VARs & MSPs Must Align Their Marketing Model With Their Business Model](https://info.presh.ai/blog/why-tech-vars-msps-must-align-their-marketing-model-with-their-business-model) Historically, the IT space is one that is extremely reactive, especially when it comes to SMB clients. When a business has an IT issue, they find... Chris McGovern Jan 3, 2017 Inbound Marketing ### [The Five Marketing Metrics You Must Know Even if You’re Not in Marketing](https://info.presh.ai/blog/the-five-marketing-metrics-you-must-know-even-if-youre-not-in-marketing) Not sure where to get started? Schedule your personalized FREE consultation with us today:  Chris McGovern Jun 17, 2016 [1](https://info.presh.ai/blog/topic/inbound-marketing/page/1) [2](https://info.presh.ai/blog/topic/inbound-marketing/page/2) ### STAY AHEAD OF THE GAME Be the first to know about new B2B Marketing insights that impact IT solution providers. 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