--- title: IT MSP & SP Marketing Blog | IT Channel description: IT Channel | B2B tech marketing insights, examples, how-to's, and templates for IT MSPs, SPS, and VARs. --- [![Presh (LightBlue)](https://info.presh.ai/hubfs/Presh%20(LightBlue).png)](https://www.preshmarketingsolutions.com) × - Solutions - [Creative](https://info.presh.ai/creative-branding) - [Digital Marketing](https://info.presh.ai/digital-marketing) - [MarTech](https://info.presh.ai/martech) - [Web Design](https://info.presh.ai/website-design) - Resources - [Blog](https://info.presh.ai/blog) - [Downloads](https://info.presh.ai/downloads) - [Website Grader](https://info.presh.ai/b2b-website-analysis) - Company - [About](https://info.presh.ai/about-us) - [Careers](https://info.presh.ai/careers) - [Contact](https://info.presh.ai/contact-us) [SIGN IN](https://info.presh.ai/contact-us) TOPIC # IT Channel - [ALL](https://info.presh.ai/blog/all) - [IT Channel](https://info.presh.ai/blog/topic/it-channel) - [Strategy](https://info.presh.ai/blog/topic/strategy) - [Social Media](https://info.presh.ai/blog/topic/social-media) - [Content Marketing](https://info.presh.ai/blog/topic/content-marketing) - [Inbound Marketing](https://info.presh.ai/blog/topic/inbound-marketing) - [SEO](https://info.presh.ai/blog/topic/seo) - [Branding](https://info.presh.ai/blog/topic/branding) - [Marketing Ops](https://info.presh.ai/blog/topic/marketing-ops) - [Channel Marketing](https://info.presh.ai/blog/topic/channel-marketing) - [Day in the Life](https://info.presh.ai/blog/topic/day-in-the-life) - [Hubspot](https://info.presh.ai/blog/topic/hubspot) - [Account Based Marketing](https://info.presh.ai/blog/topic/account-based-marketing) - [Analytics](https://info.presh.ai/blog/topic/analytics) - [Paid Traffic](https://info.presh.ai/blog/topic/paid-traffic) - [Web](https://info.presh.ai/blog/topic/web) - [CRM](https://info.presh.ai/blog/topic/crm) - [Email](https://info.presh.ai/blog/topic/email) - [AI](https://info.presh.ai/blog/topic/ai) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. SEO ### [A Beginner’s Guide to SEO for IT Service Providers](https://info.presh.ai/blog/seo-for-msps) Without a strategic marketing campaign, MSPs struggle to generate quality leads. See how an SEO plan can help. Grady Li Apr 27, 2023 IT Channel ### [Building Your MSP’s Marketing Team – Monthly Roundup](https://info.presh.ai/blog/building-your-msps-marketing-team-monthly-roundup) You spend your days providing stellar services and support to your clients. That doesn’t leave much time for bringing in those critical new clients.... Chris Siska Jul 22, 2019 IT Channel ### [Reddit Ads for B2B IT Firms – What You Need To Know](https://info.presh.ai/blog/reddit-ads-for-b2b-it-firms) Learn how to target, craft and implement successful Reddit ads for B2B IT firms. Presh Marketing May 3, 2019 IT Channel ### [Best Digital Marketing Tactics for Your MSP in 2019](https://info.presh.ai/blog/best-digital-marketing-tactics-msp-2019) A detailed review of the highest performing digital marketing tactics and how to implement them for information technology MSPs in 2019. Chris McGovern Feb 18, 2019 IT Channel ### [How to Align Marketing and Sales During Lead Handoff](https://info.presh.ai/blog/how-to-align-marketing-and-sales-during-lead-handoff) Want to make sure your team has the hottest leads possible to boost conversion for your MSP or VAR business? Read this blog from Presh Marketing... Chris McGovern Dec 14, 2018 IT Channel ### [How to Easily Share ROI from Partner Marketing Campaigns](https://info.presh.ai/blog/how-to-easily-share-roi-from-partner-marketing-campaigns) Presh Shows You How to Easily Share ROI Data from Partner Marketing Campaigns Chris McGovern Nov 19, 2018 Strategy ### [The Secret to Creating Marketing Offers Your Prospects Can’t Resist](https://info.presh.ai/blog/the-secret-to-creating-marketing-offers-your-prospects-cant-resist) Compelling marketing offers drive sales for MSPs and VARs. Here’s why: 75 percent of B2B buyers revealed the winning vendor’s marketing content... Chris McGovern Oct 4, 2018 IT Channel ### [How to Select a Niche to Grow Your MSP Business](https://info.presh.ai/blog/how-to-select-a-niche-to-grow-your-msp-business) Without a specialization, a key area of focus such as a vertical or industry, you’ll be competing on price alone when marketing your solutions. MSPs... Chris McGovern Sep 24, 2018 IT Channel ### [Brand Refresh Guide for MSPs and VARs](https://info.presh.ai/blog/brand-refresh-guide-for-msps-and-vars) Recurring engagements have changed the business and now MSPs and VARs that have modified their businesses to reflect those changes need a solid brand... Chris McGovern Sep 19, 2018 [1](https://info.presh.ai/blog/topic/it-channel/page/1) [2](https://info.presh.ai/blog/topic/it-channel/page/2) ... [6](https://info.presh.ai/blog/topic/it-channel/page/6) ### STAY AHEAD OF THE GAME Be the first to know about new B2B Marketing insights that impact IT solution providers. Sign up and you'll be the first to receive the latest news, tips, and templates. 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