--- title: IT MSP & SP Marketing Blog | Strategy description: Strategy | B2B tech marketing insights, examples, how-to's, and templates for IT MSPs, SPS, and VARs. --- [![Presh (LightBlue)](https://info.presh.ai/hubfs/Presh%20(LightBlue).png)](https://www.preshmarketingsolutions.com) × - Solutions - [Creative](https://info.presh.ai/creative-branding) - [Digital Marketing](https://info.presh.ai/digital-marketing) - [MarTech](https://info.presh.ai/martech) - [Web Design](https://info.presh.ai/website-design) - Resources - [Blog](https://info.presh.ai/blog) - [Downloads](https://info.presh.ai/downloads) - [Website Grader](https://info.presh.ai/b2b-website-analysis) - Company - [About](https://info.presh.ai/about-us) - [Careers](https://info.presh.ai/careers) - [Contact](https://info.presh.ai/contact-us) [SIGN IN](https://info.presh.ai/contact-us) TOPIC # Strategy - [ALL](https://info.presh.ai/blog/all) - [IT Channel](https://info.presh.ai/blog/topic/it-channel) - [Strategy](https://info.presh.ai/blog/topic/strategy) - [Social Media](https://info.presh.ai/blog/topic/social-media) - [Content Marketing](https://info.presh.ai/blog/topic/content-marketing) - [Inbound Marketing](https://info.presh.ai/blog/topic/inbound-marketing) - [SEO](https://info.presh.ai/blog/topic/seo) - [Branding](https://info.presh.ai/blog/topic/branding) - [Marketing Ops](https://info.presh.ai/blog/topic/marketing-ops) - [Channel Marketing](https://info.presh.ai/blog/topic/channel-marketing) - [Day in the Life](https://info.presh.ai/blog/topic/day-in-the-life) - [Hubspot](https://info.presh.ai/blog/topic/hubspot) - [Account Based Marketing](https://info.presh.ai/blog/topic/account-based-marketing) - [Analytics](https://info.presh.ai/blog/topic/analytics) - [Paid Traffic](https://info.presh.ai/blog/topic/paid-traffic) - [Web](https://info.presh.ai/blog/topic/web) - [CRM](https://info.presh.ai/blog/topic/crm) - [Email](https://info.presh.ai/blog/topic/email) - [AI](https://info.presh.ai/blog/topic/ai) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. Strategy ### [Marketing and Sales Process Mapping in Hubspot CRM](https://info.presh.ai/blog/sales-qualification-mapping) Discover the power of marketing and sales qualification system process mapping in driving efficiency and success. Learn how platforms like Hubspot... Chris McGovern Aug 10, 2023 Content Marketing ### [How Organic Inbound Marketing Can Benefit Your IT Services Company](https://info.presh.ai/blog/organic-inbound-marketing-for-it-services-companies) Organic inbound marketing is the lead-generating strategy that delivers long-term value to IT service providers. Learn how to get started > Grady Li Apr 28, 2023 Strategy ### [The 5 Marketing & Sales Alignment Issues Orgs Must Address in 2022](https://info.presh.ai/blog/marketing-sales-alignment-issues-must-address-2022) The tools have changed, but the marketing and sales alignment still remains in a modern workplace. Here are the top 5 issues that leaders must... Chris McGovern Jun 16, 2022 Strategy ### [Building Your MSP Marketing Plan: How to Set Goals](https://info.presh.ai/blog/building-your-msp-marketing-plan-how-to-set-goals) Marketing gets a bit more mystifying every year. On the plus side, digital marketing has made it easier than ever to market very specifically to the... Chris McGovern Jul 3, 2019 Strategy ### [The Secret to Creating Marketing Offers Your Prospects Can’t Resist](https://info.presh.ai/blog/the-secret-to-creating-marketing-offers-your-prospects-cant-resist) Compelling marketing offers drive sales for MSPs and VARs. Here’s why: 75 percent of B2B buyers revealed the winning vendor’s marketing content... Chris McGovern Oct 4, 2018 Strategy ### [Why GDPR Matters to YOUR MSP Business](https://info.presh.ai/blog/why-gdpr-matters-to-the-growth-of-your-msp-business) There’s a market growth opportunity for MSPs and VARs to help firms become and remain in compliance with the General Data Protection Regulation... Chris McGovern Aug 24, 2018 Strategy ### [The Intersection of IT & Marketing – Tomorrow’s Hybrid Martech Role](https://info.presh.ai/blog/the-intersection-of-it-marketing-tomorrows-hybrid-martech-role) The roles that marketing and IT professionals have held within organizations has traditionally been very unique, with only minimal overlap. With most... Chris McGovern Aug 28, 2017 SEO ### [How To Setup Google Search Console In Ten Minutes](https://info.presh.ai/blog/how-to-setup-google-search-console-in-ten-minutes) Search engine queries make up the vast majority of traffic referrals to business websites. Google represents over 77% of all searches worldwide. This... Chris McGovern Aug 10, 2017 Strategy ### [Finding Your Niche – Why IT VARs & MSPs Must Differentiate](https://info.presh.ai/blog/finding-your-niche-why-it-vars-msps-must-differentiate) Those in the IT channel are used to high competition. Many deals are won on price, and competition in every vertical is at an all-time high. With... Chris McGovern Aug 4, 2017 [1](https://info.presh.ai/blog/topic/strategy/page/1) [2](https://info.presh.ai/blog/topic/strategy/page/2) ... [3](https://info.presh.ai/blog/topic/strategy/page/3) ### STAY AHEAD OF THE GAME Be the first to know about new B2B Marketing insights that impact IT solution providers. Sign up and you'll be the first to receive the latest news, tips, and templates. 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